Estee Lauder

Estée Lauder, the founder of the company that bears her name, was a visionary and a role model. She was a challenger who proved that anything was possible — if you dared to dream it and had the guts and gumption to go for it. Ahead of her time in every way, she created and ran one of the world’s most prestigious and innovative companies while serving as a wife, mother and a loyal friend to many. And she did it all with charm, humor and exquisite style. She loved beauty with a passion and believed wholeheartedly in its power. Mrs. Estée Lauder started her business with four skin care products and a simple premise: that every woman can be beautiful. Armed with that philosophy, plus perseverance, creativity and passion, she changed the face of the cosmetics industry. Born Josephine Esther Mentzer, Estée Lauder was raised in Queens, New York, by her Hungarian mother, Rose, and Czech father, Max. The name Estée was a variation of her nickname, Esty. Her interest in beauty was sparked in high school when her Hungarian uncle came to live with her family and created velvety skin creams, first in the kitchen, then in a laboratory in a stable out back. From her uncle, Estée not only learned how to concoct the wonderful creams but also how to apply them to women’s faces. In the late 1920s, Estée met Joseph Lauter. They were married in 1930 and moved to Manhattan. Shortly thereafter, the couple adopted the surname Lauder, correcting a misspelling that dated back to when Joseph's father emigrated from Austria to the United States. Estée got her start selling skin care and makeup in beauty salons, demonstrating her products on women while they were sitting under hair dryers. In 1946 she and Joseph Lauder officially launched the company, and a year later they got their first major order: $800 worth of products from Saks Fifth Avenue.
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