Aveda
Aveda was founded by Horst Rechelbacher in 1978. Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estรฉe Lauder Companies, and headquartered in Minneapolis, Minnesota. Aveda manufactures skin and body care, cosmetics, perfume (internally called "pure-fume"), hair color, and hair care products, and trains students in cosmetology, massage, and esthiology at the Aveda Institutes in Minneapolis, New York City, Des Moines, Washington, D.C., Maryland, Vancouver, Calgary, Orlando, Denver, Toronto, and many other cities. In 1970, Horst, on a trip to India, was introduced to the science of Ayurveda (the Hindu traditional holistic system of medicine and surgery from India), and suddenly his vision for his company was born. Horst formulated the first product, a clove shampoo, in his kitchen sink with help from Ayurvedic doctors - Vinod and Kusum Upadhyay .Today Aveda is part of Estรฉe Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estรฉe Lauder Companies, Inc., in 1997 for $300 million, although Aveda continues to be run as a semi-autonomous entity. Upon selling the product to Estee Lauder Companies Inc., Horst also sold off the chain of salons to his successor, David Wagner. The salons formally known as Horst and Friends was renamed Juut Salonspa. In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian Cooper-Hewitt National Design Museum. Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles (originally named The Valdez Principles).
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