Escada
Escada is an international luxury fashion group founded in Germany by Margaretha and Wolfgang Ley. The name Escada means "staircase" in Portuguese. Starting in Munich in 1978, the company made a name for itself with distinctive colorful and patterned fashions. Escada Beautรฉ was founded in 1990 and saw the release of its first fragrance, Escada Margaretha Ley, named for one of the company's founders. The fragrance division launched a series of successful fragrances for men and women throughout the 1990s and continuing into the 21st century. Escada fragrances, like the company's fashions, are notable for their bright packaging and unusual bottle shapes. The company's emphasis on youthful, fruity-floral scents is credited by many with helping to establish fruity-floral as a new fragrance category. Escada produces fragrances today in conjunction with Procter and Gamble.
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